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Current Affairs

TRPs

Date: 09 October 2020 Tags: Miscellaneous

Issue

Mumbai Police are looking into a scam about manipulation of TRPs (Television Rating Points) by rigging the devices used by the Broadcast Audience Research Council (BARC) India.

 

Background

TRPs represent how many people, from which socio-economic categories, watched which channels for how much time during a particular period.

 

Details

  • Television ratings influence programmes produced for the viewers. Better ratings would promote a programme while poor ratings will discourage a programme.

  • Incorrect ratings will lead to production of programmes which may not be really popular while good programmes may be left out.

  • TRPs are the main currency for advertisers to decide which channel to advertise on by calculating the cost-per-rating-point (CPRP).

 

Calculation of TRPs

  • BARC has installed “BAR-O-meters” in over 45,000 empanelled households. These households are classified into 12 categories under the New Consumer Classification System (NCCS), based on the education level of the main wage earner and the ownership of consumer durables from a list of 11 items ranging from an electricity connection to a car.

  • While watching a show, members of the household register their presence by pressing their viewer ID button thus capturing the duration for which the channel was watched and by whom, and providing data on viewership habits across age and socio-economic groups.

  • The panel chosen to capture TRPs must be representative of the country’s population, and the methodology must be economically viable for the industry.

 

BARC

  • It is an industry body jointly owned by advertisers, ad agencies, and broadcasting companies, represented by The Indian Society of Advertisers, the Indian Broadcasting Foundation and the Advertising Agencies Association of India.

  • Though it was created in 2010, the I&B Ministry notified the Policy Guidelines for Television Rating Agencies in India on January 10, 2014 and registered BARC in July 2015 under these guidelines, to carry out television ratings in India.