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Current Affairs

Gujarat’s MICE tourism policy

Date: 15 January 2021 Tags: Miscellaneous


Gujarat Chief Minister has announced the tourism policy for 2021-25, seeking to position the state as the country’s foremost tourist destination through MICE tourism.



  • The acronym “MICE” stands for “Meetings, Incentives, Conferences, and Exhibitions”, and is essentially a version of business tourism that draws domestic and international tourists to a destination.

  • To incentivise international events, the government has announced an assistance of Rs 5,000 to the event organiser per foreign participant staying overnight, subject to an upper limit of Rs 5 lakh.

  • For domestic events, the policy promises financial assistance of Rs 2 lakh per event, capped at three events per organiser per year.

  • The policy promises special incentives for building big convention centres, including 15% capital subsidy on the eligible capital investment.

  • The government has also promised land on lease. A precondition to avail the incentive is that the convention centre should have at least one hall that can seat a minimum of 2,500 persons.


Tourism destinations promoted

  •  Statue of Unity (World’s tallest statue)

  • Gir (Home of Asiatic lion)

  • Ahmedabad (UNESCO heritage city)

  • Lothal (India’s first port city)

  • Dholavira (Indus civilisation city)

  • Shivrajpur (blue-flag beach)

  • Seaplane service from the Sabarmati Riverfront in Ahmedabad to the Statue of Unity in Kevadia.