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Tags Current Affairs

Coca Cola controversy

Date: 26 February 2021 Tags: Miscellaneous

Issue

 Coca-Cola has come under fire for allegedly promoting “reverse racism” and “anti-white” rhetoric.

 

Background

A few of the slides in question urged Coca-Cola employees to “be less oppressive”, “less defensive” and “less ignorant” in their dealings.

 

Details

  • Coca-Cola has been widely criticised by a number of conservative critics, who accused the beverage manufacturer of ‘reverse racism’ and promoting an ‘anti-white’ sentiment.

  • The terms ‘reverse racism’ and ‘reverse discrimination’ has been used by conservatives in response to affirmative action and race-based policies since the 1970s.

  • The employees claimed that they were “required” to take the online course, which was then publicly available on the training website Linkedin Learning. 

 

Response

  • Coca-Cola has said that the seminar was not part of its learning programme and was not made mandatory for its employees. 

  • It also said that the video in question was accessible on the LinkedIn Learning platform but was not part of the company’s curriculum.

 

Reverse discrimination

Reverse discrimination as a phenomenon where individual blacks and members of other minority groups began to be given benefits at the expense of whites who, apart from race, would have had a superior claim to enjoy them.

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