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EU aims to make targeted political add more transparent

Date: 26 November 2021 Tags: Miscellaneous
  • U.S. tech giants will have to provide more data on their targeted political ads or risk fines up to 4% of their global turnover under draft EU rules.
  • The measure is the latest EU move to rein in the power of Alphabet unit Google, Facebook and other social media giants, and force them to be more accountable and transparent.
  • Political advertising is the publication of a message by a political actor such as an individual or a European political party or alliance to influence the outcome of an election or referendum, a legislative or regulatory process or voting behaviour.