- Paytm First Games (PFG), a subsidiary of digital financial service platform Paytm, has roped in cricketing legend Sachin Tendulkar as brand ambassador.
- Tendulkar will promote PFG and generate excitement around all sports including kabaddi, football and basketball. The partnership would also help the company extend its reach to smaller cities and towns.
- By roping in Tendulkar as brand ambassador, PFG hopes to inspire gaming enthusiasts to experience the ‘fantasy sports’ phenomenon. The company has also set aside ?300 crore for investing in fantasy sports and other online gaming events during this financial year.