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Vivo back as title sponsor for IPL

Date: 12 March 2021 Tags: Sports
  • Chinese smartphone company Vivo has returned as the title sponsor of the Indian Premium League cricket tournament, almost a year after the sponsorship deal with the BCCI was suspended amid the India-China border standoff.
  • Vivo’s sponsorship deal with the BCCI was worth ? 440 crore per year but was suspended last season due to the India-China border standoff.
  • Vivo had won the IPL title sponsorship rights for five years from 2018 to 2022 for a reported sum of ? 2,190 crore. It will now be the title sponsor till 2023.
  • Dream11 had been the IPL title sponsors for the 2020 edition, winning the rights for ? 222 crore. The matches were played in the UAE in view of the pandemic.