The creator ecosystem at YouTube contributed an estimated ?6,800 crore to the Indian GDP and generated more than 6.83 lakh full-time equivalent jobs in India in 2020.
The study by Oxford Economics combines YouTube-driven advertising revenues, with other related revenues, such as non-advertising revenues and off-platform revenues
Apart from revenue generated from the platform alone, the creator’s presence can allow them to have a global reach and help them explore multiple revenue streams via brand partnerships, live performances etc.
Australian cricket legend Rodney Marsh passed away after suffering a heart attack at a charity event. He was 74.
He also played 92 one-day internationals for Australia before retiring from top-flight cricket in February 1984. He was the first Australian wicketkeeper to score a century in test cricket, and and finished his career with three.
He later led the national cricket academies in Australia and in England and was the inaugural head of the International Cricket Council’s world coaching academy in Dubai.