Union Ministry of Textiles is implementing Handloom Marketing Assistance (HMA) Scheme for providing marketing facility to all the handloom products including Arani Silk saree. This information was given by the Union Minister of Textiles, Smriti Zubin Irani in a written reply in the Lok Sabha. Arani Sari is a traditional silk sari made in Arani, Tamil Nadu. It enjoys Geographical Indication Tag.
Handloom Marketing Assistance (HMA) Scheme
It is component of National Handloom Development Programme (NHDP). It provides marketing platform to the handloom weavers/organisations to sell their products directly to the consumers. It provides financial assistance to National Level Handloom Organisations and nominated handloom agencies of State Governments to organize marketing events like National Handloom Expos (NHEs), Special Handloom Expos (SHEs) and District Level Events (DLEs).