The Financial Literacy Week 2019 will be observed from June 3 to 7, 2019 on theme of "Farmers" and how they benefit by being part of the formal banking system. It is initiative of Reserve Bank of India (RBI) to promote awareness on key topics every year through a focused campaign.
Financial Literacy Week 2019
The main aim behind this initiative is to create financial awareness among bank customers and farmers about financial products and services, good financial practices and digitisation. Under it, RBI will undertake centralized mass media awareness campaign during month of June on Doordarshan and All India Radio (AIR) to disseminate essential financial awareness messages to farmers.
Growth in agriculture sector is necessary for overall economic growth and finance is essential enabler for the same. RBI is actively involved in formulating policies for enhance flow of credit to farming community.
In recent years, Bank has undertaken several initiatives to strengthen credit delivery mechanism and financial inclusion. Moreover, RBI has advised banks to display posters and content in their rural bank branches, Financial Literacy Centers, ATMs and websites.